Effective date: 01/12/19
1. Websites Covered
2. Information We Collect
We collect the following data about users: (1) information that you voluntarily submit to us (“User-Supplied Information”); (2) technical data automatically collected from all visitors to the Matthews Effects website (described below under “Passive Data Collection”); (3) information we collect through our services; and (4) information we collect from third party sources.
User-Supplied Information. We may collect user-supplied information when you choose to provide us with your personal information via the Matthews Effects website, including when you send us an email asking a question, register to attend an event, submit a form to receive marketing materials or email newsletters, or request any research or whitepapers.
3. Use of Collected Information
We use personal information to establish and enhance our relationship with you. We may use personal information to operate, provide, improve, and maintain the Matthews Effects website; to prevent abusive and fraudulent use of the Matthews Effects website; to personalise and display content on the Matthews Effects website; where permitted by applicable law, to send you information, including via email, about our products and services in which we believe you may be interested; to respond to your inquiries and for other customer service purposes; and for other administrative and internal business purposes.
We may use your e-mail address, including any email address provided at matthewseffects.com as set forth in the “Communications and Unsolicited Marketing Communications” section.
On the Matthews Effects website, we may use passively collected data to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the Matthews Effects website; and (b) monitor aggregate website usage metrics such as total number of visitors and pages viewed.
4. Disclosure of Collected Information
We do not sell or rent email addresses and other personal information that we collect directly through the Matthews Effects website. Please be aware, however, that any information that you voluntarily choose to display on any publicly available portion of the Matthews Effects websites, or on any service, becomes publicly available and may be collected and used by us or others without restriction. We share your information, including personal information, as follows:
Matthews Effects Service Providers
We may disclose personal information if we have a good-faith belief that doing so is required by a subpoena or other judicial or administrative order or otherwise required by law. Additionally, we may disclose personal information where we, in good faith, deem it appropriate or necessary to prevent violation of the Matthews Effects Terms of Service, or our other agreements; take precautions against liability; protect the rights, property, or safety of Matthews Effects, any individual, or the general public; maintain and protect the security and integrity of our services or infrastructure; protect ourselves and our services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; or assist government enforcement agencies.
Aggregate Information and Non-Identifying Information
We may share aggregated information with clients, prospective clients, partners or the press in order to demonstrate usage of the service, identify industry and advertising trends, and to generate publicity for the Matthews Effects services.
5. Your Choices
On the Matthews Effects Website
You may, as a visitor to our website, choose not to provide us with personal information. You may also, at any time, access your personal information to update, correct, or delete certain personal information about you by contacting us at email@example.com or at the address set forth below in the “Contact Us” section. You also have the right to obtain from Matthews Effects the erasure of personal data about you in accordance with applicable data privacy laws. You may exercise your rights with the following requests:
Exercise Your Rights
The GDPR provides the following rights for individuals:
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights in relation to automated decision making and profiling.
To exercise these rights, please contact us at firstname.lastname@example.org.
In addition you may decide not to opt–in, either when you first provide Matthews Effects with any personal information, to receive marketing information from Matthews Effects about products and services (including our products and services and those of third parties). See also Section 6, “Communications and Unsolicited Marketing Communications”, for additional information regarding changing your preferences or opting out of receiving marketing information.
Please be aware that even if you update or remove personal information that you have provided to us, your personal information may be retained in our backup files and archives for a reasonable period of time for legal purposes.
6. Communications and Unsolicited Marketing Communications
If you opted in to receive communications from us, including through email@example.com, we may send you administrative messages and updates regarding your account, updates regarding the Matthews Effects website, and, where permitted by applicable law, information regarding our offer, products and services, including, without, limitation, through social media updates, by email and postal mail. If you no longer want to receive commercial email messages, you may indicate your preferences regarding commercial email messages by taking the steps described in such messages. Also, you may indicate your preferences regarding commercial email messages and postal mail messages by contacting us using the information in the “Contact Us” section below.
7. International Users
The Matthews Effects websites are hosted in the United Kingdom, and we may use service providers in the United Kingdom and elsewhere to process personal information on our behalf. If you use the Matthews Effects website outside the United Kingdom, please note that your personal data may be transferred outside of your home jurisdiction to the United Kingdom and to other jurisdictions where our affiliates and service providers are located. Some of these jurisdictions may not have equivalent data protection laws as the United Kingdom. By using our Websites, you are agreeing that your personal data may be transferred to the United Kingdom and other jurisdictions, as explained in this section.
The security of your information is important to us, including, but not limited to, the personal information collected via the Matthews Effects website and services. We use reasonable security measures to protect against the loss, misuse, and alteration of personal information under our control, both during the transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. Although we make good faith efforts to maintain the security of such personal information, no method of transmission over the Internet or method of electronic storage, is 100% secure and we cannot guarantee that it will remain free from unauthorised access, use, disclosure, or alteration. Further, while we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent “hackers” or other unauthorised persons from illegally accessing or obtaining this information.
If we learn of a security breach involving your personal information, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Matthews Effects website or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Matthews Effects website. If a security systems breach occurs, we may post a notice on our homepage (matthewseffects.com) or elsewhere on the Matthews Effects website and may send an email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach, involving your personal information, in writing.
Matthews Effects’s website is not directed toward individuals under the age of thirteen (13), and we request that such individuals do not provide personally identifying information through our websites. Additionally, we do not knowingly collect or maintain personal information from anyone under the age of 13, unless or except as permitted by law. If we learn that personal information has been collected from a user under 13 years of age on or through the Matthews Effects website, then we will take the appropriate steps to cause this information to be deleted.
In addition, we use Google Analytics to analyse our users’ use of the Matthews Effects website. Google Analytics is currently on matthewseffects.com. Google Analytics provides us with aggregated data in order to help us make informed business decisions. Ultimately, Google, as a third party, controls information collected through Google Analytics and you should check and be comfortable with its privacy practices prior to using the Matthews Effects website. You may review information about Google’s privacy practices with respect to Google Analytics at http://www.google.com/analytics/learn/privacy.html.
11. Third-Party Ad Networks
You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA).
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites accessible by the above links.
13. Contact Us
Matthews Effects, 3383 GAGE AVE. HUNTINGTON PARK, CA, 90255